For many applications it is necessary to have some promotional materials to encourage casual observers to spend more time learning about the product. This form of documentation has three purposes :
- To excite the potential user about the product and instill in them a desire for becoming more involved with it.
- To inform them about what exactly the product does, so that their expectations are in line with what they will be receiving.
- To explain the position of this product with respect to other alternativeg.
One good marketing technique is to provide clear and memorable catch phrases that exemplify the point we wish to convey, and also emphasize the interoperability of the program with anything else provided by the manufacturer.